Finnair takes the airline lead in supporting a growing trend among travelers by building a simplified platform for booking complex stopover itineraries
“What we are building with Travelaer goes beyond the typical round trip and one-way bookings”, says Rogier Van Enk, Finnair’s Vice President for Distribution, Commercial Excellence ＆ Data Science. “We have been looking to simplify the booking process for those travelers who desire to book a ticket with a stopover in Finland on our website. Launching this new booking engine is not only welcomed by our customers but also a vital part in supporting the Finnish tourism industry’s StopOver Finland initiative”.
Once available, travelers will be able to book stopover, multi city, and other more complicated itineraries in a user-friendly format. The booking engine is being designed to put full control of a better booking experience into customer’s hands by providing them tools that simplify the process.
Finnair is implementing Travelaer’s Travel PaaS, which is designed to integrate an airline’s digital products and services into a single platform, while also allowing users to view their experience through a multitude of screens and devices. Travel Paas will allow Finnair to appeal to an increasing number of customers interested in a stopover experience and improve revenue from these bookings with the addition of ancillary services. For Finnair, Travelaer is integrating the following Travel PaaS’ modules into their new booking engine:
- Stopover Module, which enables users to add stopover stays in connecting cities on their overall travel itinerary. The Stopover module offers the possibility to add a hotel and car reservation in path, to facilitate organization of their stay in the connecting point, and the module is fully integrated into the booking process.
- Instapricer Module, which acts as an aggregator of various pricing engines supported (Pros/Vayant, Amadeus, Google, etc.) and therefore provides the booking engine full flexibility in connecting to various availability and pricing data sources. It scans and sends back to the Travelaer engine flight availabilities, fares, and airport taxes. It also supports promo codes, booking fees and any pricing features amending base fares.
- Tailored Trip Module, will allow Finnair to sell a full ancillary suite of products, such as seat, meal, pre-paid lounge access, WiFi, pre-paid baggage fees and more. Tailored Trip includes Seat Map, which integrates key data from Finnair’s ancillary catalogue into the booking engine, giving travelers full assistance in selecting their seats. The interface will guide the selection of appropriate seats in case, for example, when travelling with an infant or when the traveler has a high frequent flyer status with access to free seating.
“The goal of this initial partnership with Finnair is to radically improve the user experience for booking complex itineraries, such as stopovers,” says Travelaer CEO Mike Slone. “Today’s travelers have unique needs and desires, and like many industries, the travel industry is bogged down by legacy technology systems and apps that don’t integrate with other systems, offer a confusing user experience and ultimately fail to meet those needs. Finnair’s new complex booking engine represents a step towards changing that trend.”
“We have already started rolling out the booking engine to our English-speaking markets and all markets with language versions will be available during the spring of 2018”, says Anssi Partanen, Head of Onboarding and the project manager for the booking engine project at Finnair.
To see the new Finnair Stopover booking engine in action, check it out at stopover.finnair.com.
Travelaer builds products for the travel industry designed to improve the customer experience, implementing a ‘Customer First’ approach to designing and building B2B2C software. Founded in 2013, Travelaer’s Customers include Finnair, Air Iceland, Icelandair, Europcar, Sata, Azores Airlines, El Al Israeli Airlines and Aeroport Nice Cote D/Azur. Current Travelaer products include Travel Paas, an airline online booking and trip management platform, and Comversational, an enterprise-level automated messaging platform (chat bots) that enables travel companies to automate commerce and customer service via Facebook Messenger and other conversational channels.
Finnair flies between Asia, Europe and North America with an emphasis on fast connections via Helsinki, carrying more than ten million passengers annually. In 2018, Finnair’s extensive network connects 19 cities in Asia and 7 cities in North America with over 100 destinations in Europe. The airline, a pioneer in sustainable flying, was the first European airline to fly the next-generation, eco-smart Airbus A350 XWB aircraft and it is the first airline listed in the Leadership Index of the worldwide Carbon Disclosure Project. The only Nordic carrier with a 4-star Skytrax ranking, Finnair has also won the World Airline Award for Best Airline Northern Europe for the past seven years running. Finnair is a member of oneworld, the alliance of the world’s leading airlines committed to providing the highest level of service and convenience to frequent international travellers. www.finnair.com