Conversational commerce may be in its infancy but now is the time understand how it fits into your digital strategy. With social media came the dismantling of the wall between travel companies and their customers. While it took time for people to completely drop their guard on social media, today customers are more comfortable than ever in this environment, and the rise of people using messaging services bears witness to this. By August 2015 at least 2.5 billion people were using at least messaging app, according to Statista, a number that’s expected to grow to 3.6 billion by 2018. Recognising that they need to be where their customers are, a number of companies have started to strategically align themselves with messaging services, most commonly Facebook Messenger. Some are also experimenting with chat bots.
As EyeforTravel MD Tim Gunstone puts it:
“We are seeing many travel brands tapping into the power of messenger apps. Conversational commerce is going to be huge”.
There is certainly enough hype around many firms are racing just to get something launched in order to say they have joined the chat bot game. Mike Slone, chief experience officer at tech firm Travelaer, admits that, “we were guilty of this too, as we think it is an exciting space.”
Read the full story at Eye For Travel: 3 Dos & Don’ts: useful titbits for chatbots in travel