Digital marketing experts share insight and advice on how CMOs and other marketing pros can get started with — and make the most of — chatbots.
Earlier this year, chatbots were barely a blip on the tech world’s radar. Then, at Facebook’s F8 developer conference in April, the company announced that its Messenger app would soon feature chatbots from brands including CNN and 1-800-Flowers. Seemingly overnight, chatbots became the “next big thing” in tech and the object of endless media coverage. Other messaging platforms, such as Kik, Line and Telegram, are also experimenting with chatbots developed by third-party companies. And Talkabot, a bot-related conference, took place in Austin in late September.
Here are seven things CMOs and other digital marketing professionals need to know about chatbots.
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